Portfolio — Sheet 01 of 01

Clark Bachelot

Digital product & design leader — 20+ years spanning UX design, product management, and enterprise digital transformation across large, multi-market B2B platforms.

Based in
Fort Worth, TX
Discipline
Digital Commerce & UX Leadership
Currently
Director of Digital Transformation, Lennox International
Education
BA, Design — McNeese State University
01 — Approach

Two tracks, one seam

Most careers pick a lane: design leadership on one side, revenue ownership on the other. This work sits at the seam between them — owning digital revenue targets directly, not just influencing them, while building and scaling the multi-disciplinary product and design organizations that hit those targets.

That's meant a full platform re-platform ($300M eCommerce business onto Adobe Commerce), a global design system governed across 60+ markets, product/design integration through LATAM M&A, and — most recently — AI-driven initiatives spanning customer-facing support, content automation, and predictive personalization.

UX & design leadership Digital revenue ownership Digital Transformation
02 — Expertise

Areas of expertise

Digital Product Strategy & Roadmap Ownership UX & Design Org Leadership Revenue Target Ownership AI-Driven Customer Experience Marketing Automation & CRM Integration eCommerce Platform Modernization Design Systems Governance Accessibility & Inclusive Design (WCAG/ADA) M&A / Platform Integration Matrixed Leadership Agile / Continuous Product Discovery A/B & Multivariate Experimentation Talent Development & Mentoring KPI & Outcomes Measurement
03 — Work

Selected engagements

Lennox International

2026 — Present
System
Contractor Commerce dealer platform + emerging AI agent initiatives
Scope
Residential HVAC contractor & end-customer journey, Richardson, TX
Role
Director of Digital Transformation
Stack
SAP Commerce Cloud/Hybris, Coupa, SAP ERP/HANA, Salesforce, inriver PIM (eval.)

results in progress — role started 2026

  • Directly accountable for digital revenue targets, partnering across IT, marketing, and commercial leadership to align priorities with enterprise transformation objectives.
  • Evaluating platform and PIM (inriver) capabilities against industry benchmarks to inform the roadmap for Lennox's contractor-facing digital commerce ecosystem.
  • Identified that the Contractor Commerce partnership model and Lennox's AI-agent initiative are converging halves of one customer journey — and positioned this role at that intersection.

RS Group — Americas (incl. Allied Electronics & Automation)

2017 — 2026
System
B2B eCommerce & digital experience platform, NORAM + LATAM
Scope
$500M+ digital revenue portfolio, dealer & distributor channels
Role
Lead UX Designer → Senior Director, Digital Experience & eCommerce
Stack
Adobe Commerce (Magento), Salesforce Agentforce, Optimizely, Figma, GA4
  1. 2017 — 2019Lead UX Designer
  2. 2019 — 2020Digital Product Manager
  3. 2020 — 2023Director of Digital Experience
  4. 2023 — 2026Senior Director of Digital Experience & eCommerce
15.5%3-yr digital revenue CAGR
$48Mincremental revenue target owned
73→81%+checkout completion rate
60+markets on one design system
30direct/indirect team members led
  • Built Continuous Product Discovery on a Double Diamond framework — VoC research, PSR (Problem→Solution→Result) briefs, and scored business cases — replacing assumption-driven roadmapping. Became the org's standard operating model.
  • Took Optimizely experimentation from zero to a certified, cross-team practice: 330+ ideas generated, 80% implementation rate, ~3.5% average uplift per winning test.
  • Product owner for a Salesforce Agentforce customer-service AI deployment — support chat, self-serve knowledge base, and AI-powered outbound outreach — reducing cost-to-serve while improving resolution speed and CSAT.
  • Led the $300M eCommerce re-platform to Adobe Commerce and the product/design integration of newly acquired LATAM businesses onto one platform.
  • Built and governed a technology-agnostic global design system — tokens, Storybook docs, a designer/engineer contribution model — unifying UX and accessibility (WCAG/ADA) across 60+ markets.
  • Elevated checkout completion from 73% to 81%+ and generated $30M in incremental digital sales as Digital Product Manager, via Continuous Product Discovery and conversion optimization.
04 — Record

Earlier roles

Organization Focus
Eyemart ExpressAssociate Creative Director, UX · 2016 — 2017 Led design, testing, and launch of the company's eCommerce platform, achieving a 30% increase in overall company revenue.
Bloomfield KnobleAssociate Creative Director, UX · 2014 — 2016 Developed data-driven digital marketing strategies and established UX/UI best practices across client digital experiences.
05 — Systems

Platforms & fluency

Commerce platforms
Adobe Commerce (Magento), Adobe Experience Cloud, SAP Commerce Cloud / Hybris
AI & CRM
Salesforce Agentforce, CRM & marketing automation integration
Design & research
Figma, Adobe Creative Cloud, design systems
Experimentation & analytics
Optimizely (A/B & multivariate), Google Analytics / GA4
Delivery & collaboration
Jira, Confluence, Agile / Scrum / Continuous Product Discovery
Markup & tooling
HTML, CSS, MS Office Suite
06 — Education

Education & credentials

BA, Design McNeese State University, Lake Charles, LA
Credential Issued
Executive & Leadership
Building Financial AcumenDuke Corporate Education · ID 402056720 May 2026 Verify ↗
Leadership ProgramTCU Neeley Executive Education Oct 2023
Managing in a Matrixed OrganizationLinkedIn Learning Nov 2023 Verify ↗
Giving and Receiving FeedbackLinkedIn Learning Oct 2021 Verify ↗
Lean Six Sigma White Belt CertificationElectrocomponents plc Jan 2022
AI & Analytics
Artificial Intelligence Foundations: Machine LearningLinkedIn Learning Feb 2026 Verify ↗
UX & Design Foundations — Interaction Design Foundation
Design ThinkingID 17037 Oct 2017 Verify ↗
Affordances: Designing Intuitive User InterfacesID 17037 Jul 2017 Verify ↗
Gamification — Creating Addictive User ExperiencesID 17037 Jun 2017 Verify ↗
Conducting Usability TestingID 17037 Mar 2017 Verify ↗
Mobile User Experience (UX) DesignID 17037 Mar 2017 Verify ↗
Web Design for UsabilityID 17037 Feb 2017 Verify ↗
Technical Foundations
JavaScript Essential TrainingLinkedIn Learning Sep 2019 Verify ↗
Vue.js for Web DesignersLinkedIn Learning Jun 2019 Verify ↗
C# Test Driven DevelopmentLinkedIn Learning Feb 2018 Verify ↗
07 — Contact

Get in touch

Location
Fort Worth, TX